No baby yet. Yatima regrets any inconvenience.

In other, possibly actionable news, a friend who shall remain nameless is consulting for a company whose name may or may not include the term Best Practice. My friend extracted the marketing guy’s budget from a Word document, threw it into a spreadsheet and pointed out that 60% of his spend was deployed in areas that did not generate leads – this in spite of the fact that his sole goal is lead generation.

“What an interesting approach!” exclaimed the marketing guy. “I would never have thought of using a spreadsheet.”

Posted in uncategorized | Comments Off on due date

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